I lead inside a company I run my own business
For Founders · Business Owners

You've already built the expertise.
You're holding back from operating from it.

The clients you've served. The revenue you've generated. The reputation you've built. The skills nobody can take away.

No more business or marketing courses. No more strategy. The end of holding back.

Apply for the program →
12 weeks · 1:1 + group + daily access 100% of completed clients reached tangible outcomes 100% saw their first breakthrough in 1–2 weeks
The Pattern

You've Already Built the Business.
You're Holding Back from Claiming your full Authority in it.

You're already at the level. The entrepreneurial talent, the company, the team, the revenue, the reputation, the expansion ideas — you've already earned it. And yet:

01The offer page edited 30 times. The post drafted three times, never published. The pricing email rewritten until it doesn't say what you actually want.
02Operating with half the felt authority — and charging half the price your work is worth. Justifying your value to clients instead of owning it. Overdelivering from insecurity, not from generosity.
03Three viable revenue streams. None committed to. You keep researching the next thing instead of running the one in front of you.
04You delay the move because you want full readiness before you put yourself out there. You don't. Readiness arrives after the move, not before.
05You hold the price. Keep the client past their use-by. Hide the visibility. Defer the post you've drafted three times — even though you already know.
06You already know what to do. And you're still not moving.

This isn't a confidence problem. It isn't a clarity problem. It isn't a strategy problem.

It's a pattern. A specific, repeatable behavioral pattern that runs in high-caliber leaders who have outgrown their current level — and haven't claimed the next one. It doesn't break by working harder, journaling more, or thinking through it again. It breaks by interrupting it.

The Method

A decision-making and execution system
for leaders already at the level.

Three constants installed in every client. Built from PhD-grade decision science, design thinking, and pattern work. Applied to whichever move actually matters — a role change, a price raise, a hire, a pivot, a decision you've been carrying.

The Daily Practice
01Catch

You learn to catch the perfectionism, hesitation, and permission-seeking patterns running you in real time — in the actual decisions happening this week. Not after the fact. In the moment, in the meeting, in the email draft.

The "ordinary Tuesday" work that makes everything else stick.

The Foundation
02Own

You install a clear, designed sense of who you are, what you stand for, and what authority you're operating from. Without it, every decision has to be re-litigated. With it, decisions become coherent.

Installed first — before you can decide cleanly, you need a spec.

The Philosophy
03Move

You stop waiting for certainty. You design experiments instead of "final" decisions. You build evidence through real-life action, not more thinking. Clarity comes from the moves — not the other way around.

In every session. The thing clients describe as "life-changing."

The result: faster, sharper decisions. Authority you claim instead of earn-through-overworking. The end of holding back.

The Difference

Three disciplines
almost no one combines.

Decision science. Innovation methods. Mental fitness. Combined as one unique operating system. This is not traditional career, life, or business coaching. Applied to closing the gap between your actual level and how you're showing up in it.

— 01

Decision science

PhD-grounded research on how high-performers actually decide under pressure, time, and incomplete information.

— 02

Innovation methods

Design thinking. Reversible experiments. The same frameworks used to ship products to millions, applied to your decisions.

— 03

Mental fitness

The body-mind work that holds when willpower drops. Pattern interruption you can run on demand, not just understand.

Dr. Pariya Kashfi

Dr. Pariya Kashfi

PhD · Decision Scientist · Certified Coach · Mind-Body Practitioner · Meditation Teacher · Ex-University Lecturer · Scholar · Ex-Spotify · Volvo · Northvolt · Trustly

20+ years across academia, tech, and leadership in complex high-performance environments. Three career pivots, including one in my 40s. I now lead a coaching practice that works with senior leaders and founders in decision-debt — installing the system I had to build for myself, refined across every client.

My work focuses on one thing: helping you make decisions you trust and actually follow through on. So you don't keep delaying the move you already know is there.

What Actually Happens

Numbers from named cases.
No inflation.

100%
saw their first breakthrough within the first 1–2 weeks
100%
of completed clients reached tangible career, business, or leadership outcomes
100%
continue seeing results after the program ends
Olivia Cid
Client Case · 12 Weeks

Olivia Cid · Founder & CEO

Before

  • Built real expertise · holding back from operating from it
  • Not asking for what her expertise and hard work deserved. Under-charging
  • Hesitating visibility · post drafted three times, never published
  • Multiple revenue streams · none committed to

After 12 weeks

  • Recovered investment in the first 10 days
  • Started signing new clients at the level she deserved
  • Stopped over-delivering and proving. Started acting from power.
  • Visibility claimed · pricing held · authority owned
You gave me a 180 degree turn. I'm a new person. Everyone says that, and I have a new aura around me. I'm impressed how I solve things, how I am aligned, and how I address even other things in my life and not only business decisions.
— Olivia Cid, Founder & CEO
"For the first time, I'm actually daring to take steps toward building something of my own. I trust myself more, and I'm no longer holding myself back."
SofiaFounder
Launched her studio and brand
"What really shifted for me in this process is how I respond. Earlier, I would get stuck for weeks in denial or self-doubt. Now I can see what's happening, accept it, and move on much faster."
ApekshaC-Suite → Entrepreneur
Visibility of her brand on her terms not what felt dishonest.
"I was overwhelmed by commitments and unsure how to move forward with my dream of building something of my own. I've actually started taking real steps, instead of just thinking about it. I launched my social media page and began sharing my work, which was initially scary but quickly became empowering."
AnnaManagement → Entrepreneur
Built the foundation of her business
The 12-Week Installation

This isn't a coaching package.
It's an installation.

We don't do "sessions where you talk things through." We install the operating system that makes the move happen — and stays installed after our work is done.

Three Constants get installed inside how you operate. Three Enablers get built around you so the inner work runs on an ordinary Tuesday — not just on a Sunday journaling session.

What this isn't

This isn't business coaching. It isn't marketing coaching. It isn't a course on funnels, LinkedIn, or AI adoption.

What it includes anyway

You will get my input on all of those things — because 20 years inside Spotify, Volvo, and two businesses I built myself means I'll see the gaps in your strategy, your funnel, your visibility, your AI workflow. And I'll tell you what I see.

But that's the bonus, not the offer. The offer is the operating system that lets you act on any of it without holding back. Without that, more strategy is just more strategy you don't execute.

Inner Installation · 3 Constants

What gets built inside how you operate
  • Designer Mindset + Experimentation Move You do not wait for certainty and readiness, you start moving. Action creates self-trust and clarity.
  • Identity Architecture Own You design the next-level you, so your decisions and actions have a tangible anchor — internally driven rather than externally.
  • Pattern Override Catch You identify, catch, and replace the most dominant patterns that have been holding you back.

Outer Infrastructure · 3 Enablers

What gets built around you so it runs on a Tuesday
  • Systems Tools Productivity stack, decision tools, second brain, weekly review rhythm.
  • Environment Design Physical, digital, and social environment design all to match your next level persona.
  • Energy & Resource Allocation Capacity Boundaries, recovery practices, and the protection of your operational capacity.

What's inside the 12 weeks

3+ × Private 1:1 sessions Minimum 3 — more whenever the work calls for it. Personalized installation work for your specific patterns and decisions.
6 × Live group sessions Capped at 10 participants per cohort. Application work in real time, with peer mirrors at your level.
∞ Direct daily access In-the-moment pattern catching and decision support — not endless waiting between sessions.
→ Weekly action focus You always know what's next. No drift. No busywork.
⌐ Workbooks + targeted videos Structured, brief, no overwhelm. Reference material, not homework.
⊞ Tools & templates The productivity, decision, and second-brain systems — plug-and-play.
Investment
€4,500 + VAT where applicable
Pay in full or in 3 monthly installments.

Two guarantees included

30-day full-value guarantee. Not getting value in the first 30 days? Refund. Leave. No friction.

Results guarantee. Not happy at the end of 12 weeks? An additional month of support included.

Who this is built for

I'm intentional about who I work with.
This isn't for everyone.

This is NOT for you if

  • You're looking for inspiration, healing, or a quick fix
  • You want someone to tell you what to do, instead of building your own decision-making system
  • You're not serious about your business and you haven't hit the level where holding back is the actual problem yet
  • You prefer to keep thinking, planning, and "one day"-ing instead of moving
  • You want softer mindset coaching — purpose, gentle clarity, breakthrough feelings

This IS for you if

  • You're already at the level — serious about creating impact through your work, and running your own business
  • You've outgrown your current chapter and the next move keeps almost-happening
  • You've already invested in your growth and you can feel where the work needs to go deeper
  • You want a system for decisive moves, not a session. Lasting integration, not inspiration
  • You're ready to commit to 12 weeks of structured work that actually changes how you operate
Trusted by leaders at
Spotify Mastercard Amazon Volvo SEB Soho House Northvolt Trustly Sigma Conscia
The Application

Apply for the
12-week installation.

When you apply, an assessment is done. If it's a fit, you'll know. If not, you'll know too — and I'll point you to a better next step.

01
Apply in 5 minutes — short, focused screening questions
02
I respond personally within 48 hours, not an auto-reply
03
If it's a fit, we book a call. If not, you get a direct alternative.
Apply for the program →
You've been thinking about this for months.
Thinking is no longer the work.
Move is the work.